
YOUR STARTUP FOUNDING TEAM.
ON DAY ONE.
ALTERNATIVE
ENGINEERING
WHO WE ARE
We are a close-knit team of engineering and product veterans that bring almost a century of experience to the table.
We created and refined products, shipped software & hardware, scaled platforms, and built successful teams at companies like Daimler, Nokia, Epic Games, Unity, Rockstar Games, machinegames, BallyWulff, and EyeEm.











Rooted in video games, we also worked in research, automotive, AI, defense, simulation and digital marketplaces.
We’ve built software used and played by millions of users, did R&D and production of our own hardware and embedded software stack at Yaak, and equipped it on 60 EVs that are collecting data to this day, everyday.
WE BUILD,
EXECUTE,
AND SCALE
WE WILL
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embed as your full founding team
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build MVPs & define GTM
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support in hiring staff and connect to our networks
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execute hands on across code & product
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deliver or hand off with continuity
We assess your needs first, then craft a custom solution.
6 month recommended minimum engagement for real impact.
No fluff fees: success-based, via pre-agreed convertibles.
Save time, money, and avoid mis-hirings in the early stage.
OUR SOLUTION
CTO-level Tech Leadership
CPO/ Product Ownership
Engineering Leads
backend, embedded, robotics, VR, gamedev
ENGINEERING
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architecture
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development
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prototypes & MVPs
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backend
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emdedded systems
PRODUCT
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vision & roadmap
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workflows & processes
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comms & stakeholder alignment
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project management
MVP
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development
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validation & approach
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analysis
GTM
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messaging
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pricing
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early traction
THE TEAM

CTO - MARTIN ZIELINSKI
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CTO at Yaak Technologies, ex-Unity, Epic Games, Daimler Mobility, Nokia, Avtonomy
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22 years in software, robotics & game technology
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Scalable platforms combining AI & simulation, hands-on in C++, C#, Unity, Unreal, Rust

TECH LEAD - MARKUS HENSCHEL
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Principal Engineer at Yaak, ex-Yager Tech Director
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20 years in game & systems engineering
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Expert in Unreal Engine, VR, embedded systems, automotive

BACKEND LEAD - FRIEDEMANN KIERSCH
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Platform Lead at Yaak, ex-Head of Platform Engineering at EyeEm
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20 years in web-tech, building and leading full-stack engineering teams; hands-on Go, Kotlin, Python, automation and cloud architecture
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Designing and operating pipelines for GPU-accelerated CV models on TB-size datasets

CPO/ HEAD OF PRODUCT - RUBEN SCHWEBE
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Head of Product at Yaak, ex-Wooga, Yager, MachineGames, Rockstar Games
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17 years in product strategy & production leadership
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Creation and execution of workflows for project planning, shareholder & publishing comms, operations, procurement, customer relations, QA & loca, SDK releases, and live events
WHO WE CLICK WITH
Some example scenarios of how we can help kickstart your business
VC-INITIATED STARTUP
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embedded as interim founding team
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validate thesis and define roadmap
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build MVP and hire core team
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support spin-out and fundraising
STARTUP STUDIO PARTNER
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execution team for validated ideas
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fast MVP delivery and iteration
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team handoff or internal scaling
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playbook-driven process for repeatability
FUNDED SOLO FOUNDERS
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co-founder-level product and tech leadership
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MVP development and GTM planning
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team hiring and culture shaping
ACCELERATOR STARTUPS
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complete leadership overlay
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build MVP ahead of demo day
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progress reporting and stakeholder prep
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recruiting support for post-acceleration growth



